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LiveSlides logo origin

Introduction

LiveSlides fills a slideware need that has gone unmet too long– the ability to quickly and easily load web content in a slide. In 2008 Poll Everywhere built the technology to load web-based poll content in a slide. LiveSlides opens that capability to anything with a web address.

We wanted the LiveSlides brand to represent LiveSlides as a concept that could be quickly understood, and also demonstrate the ways LiveSlides aligns with our Poll Everywhere values.

The mark

The mark reflects a process of ideation, inspiration, and collaboration, working towards a representation of our core values, and LiveSlides as a whole. Hundreds of revisions later, we found an image that felt evocative in just the right way.

A projector in a darkly lit room, with moving pictures emanating. Red and blue hues evoking old 3D movies. Speed, a stealth jet. The reliability of blue, and red showing the drive to innovate, empowering you as you speak to thousands of people. Overlapping shapes creating a whole- innovation and reliability in harmony.

The type

We explored many type-faces and lettering options, but we kept coming back to Whitney, the typeface used for Poll Everywhere's logo-type. We decided that Whitney captured just the right feel for the brand, and also called back to the Poll Everywhere brand. We made just a few tweaks to the kerning and letterforms in order to complement the mark.

Logo Mark

App iconography

Sizing and spacing

Ensure that you always give both the logo and mark plenty of room to breathe.

EPS CMYK

A vector format that's best when creating print collateral, pre-converted to CMYK just for you.

PNG RGB

A raster format best for use in digital mediums where you cannot use an SVG.

SVG RGB

Scaleable Vector Graphic - crisp at ANY size, and has great browser support. When possible, use this format on the web.

AI RGB

Master files in the Adobe Illustrator Artwork format. These require exporting to another format to use outside of Adobe Illustrator.

Want the logo in all of the above formats?

Download as all formats

Typography proportions

Maintain order, consistency, and ease of readability

Our font-sizing is based off of a 1:1.618 ratio.

H1: ( 1.618 ^ 2 ) * {{ paragraph font size }}

Lorem ipsum dolor

Example: ( 1.618 ^ 2 ) * 14pt = 36.650936pt *Paragraph font-size of 14pt.
H2: 1.618 * {{ paragraph font size }}

Lorem ipsum dolor

Example: 1.618 * 14pt = 22.652pt *Paragraph font-size of 14pt.
H3: {{ paragraph font size }}

Lorem ipsum dolor sit amet

Same size as paragraph font-size.
Paragraph: {{ paragraph font size }}

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Dicta architecto repellat, officiis nemo sit reprehenderit rerum consequuntur nihil laborum. Unde vero facere sint eligendi, saepe asperiores explicabo. Omnis sit, aliquam.

Paragraph font size is the base font-size.

Typography in practice

Consectetur adipisicing elit

Labore facilis quidem laborum

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Doloremque doloribus numquam itaque obcaecati nihil voluptatibus. Temporibus ut impedit commodi adipisci natus, recusandae quam laborum velit, dolor quae explicabo architecto illum.

Suscipit ipsum velit quas, perspiciatis, eaque eius totam qui aspernatur numquam at in reprehenderit perferendis.

Johnny Appleseed

Aspernatur blanditiis, repellat odit ab omnis totam aliquid eius voluptatum animi at officia quos porro quidem eaque, aperiam ratione commodi fugit autem rem dolorem ex esse laboriosam. Totam, perspiciatis, nam.

Perferendis voluptas ab quos animi aut ea, distinctio totam maxime alias iure, non officiis quas eaque sunt ad culpa nostrum labore autem assumenda harum omnis hic. Accusantium, repellat sed porro.

Autem assumenda harum omnis hic

Nobis quo id minima tempore animi officiis corporis, nisi dolorum libero voluptatum laudantium maxime fugit sit aspernatur provident omnis, expedita iste minus unde temporibus laboriosam dolores. Quisquam animi, impedit unde! Aspernatur blanditiis, repellat odit ab omnis totam aliquid eius voluptatum animi at officia quos porro quidem eaque, aperiam ratione commodi fugit autem rem dolorem ex esse laboriosam. Totam, perspiciatis, nam.

Learn more

Expedita iste minus unde temporibus

Totam, perspiciatis, nam

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem odit quod consequuntur, nihil ullam fugit nam unde corporis commodi!

Perferendis culpa tempora

Odit, earum dignissimos consequatur ipsa perferendis culpa tempora qui. Autem assumenda harum omnis hic.

Expedita iste minus unde

Temporibus ut impedit commodi adipisci natus, recusandae quam laborum velit, dolor quae explicabo architecto illum.

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